Franchising

Cora, an enterprising businesswoman with eight thriving restaurants, had yet another recipe for success. Motivated by the success of her breakfast concept, Cora and her ambitious family decided to franchise their restaurants.

For Cora, developing the breakfast food business niche meant doing it better than anybody had ever done it anywhere. Like any good recipe, success takes time to perfect. Cora, supported by her diligent team, slowly but surely developed more expertise in the business, and her unerring drive for perfection earned her the title, "Queen of Quebec Breakfasts." Because she loved cooking for a crowd, Cora was continually opening new restaurants until she realized she could teach others her winning recipe. So began her foray into franchising.

In 1993, Cora explored the possibility of franchising and was delighted to find that her business formula met all the criteria established by franchising specialists. Her dream of having restaurants throughout Quebec was about to become a reality. Franchising soon became Cora’s business strategy to achieve her primary objective. For Cora, franchising allowed her to: offer breakfasts in as many places as possible, as often as possible and to as many customers as possible.

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