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Cora Breakfast and Lunch
OpenCurrently openCloses at 16:00 (PST)

Abbotsford


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Acadie - Montréal


Cora Breakfast and Lunch
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Adelaide Centre - London


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (MST)

Airdrie


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Airport & Queen - Brampton


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Alta Vista - Ottawa


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Ancienne-Lorette


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Barrie


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (EST)

Beauport


Cora Breakfast and Lunch
OpenCurrently openCloses at 15:00 (AST)

Bedford


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 | 
November 30, 2025

Letters and numbers

I often ask myself where I found the strength, courage and, above all, the expertise to manage a business. How did I give birth to so many suns spread across the country? I really don’t know where this strange destiny came from. My dad was a travelling salesman for a big company. Week after week, he’d leave with his suitcase of samples to show local shop owners around Gaspésie. He’d take their orders and send them on to the head office, in Toronto. That’s how he provided for us, summer and winter, his two hands on the wheel and his big heart heavy with sorrow.

It may seem strange to mention this, but as I write these lines, I remember that my favourite past-time as a little girl was to play general store manager. I’d place lightly polished pebbles, bird feathers, beautiful shells, birch bark, clover leaves—anything that I could find in nature—on a table and sell them for a few pennies. I’d collect milk bottle caps that I used as change, and I was glad when I made 5 or 6 pennies for the afternoon. Much later, when I wanted to pursue classical studies, my parents tried to dissuade me by telling me that “folks like us should be content with just a few slices of bread.” Much later, when I was invited to speak at conferences, I elicited thunderous laughter from the audience by ending my story with “Thankfully, I had the idea of making toast with my few slices of bread. That’s right, toast saved my life!”

As a new business owner and business apprentice, I held tight to the railing while torrents of water flowed under the bridges. I was afraid, constantly afraid, of not being good enough, as I had no schooling in the restaurant business, no family role model and no one to support me. My parents had passed without leaving a penny behind. In 1987, I started with close to nothing: I paid $20,000 for a small diner using the money from the sale of our modest house. I was poor, afraid, but I had my three kids: a priceless treasure and the best motivation in the world.

My first restaurant taught me how to be a good cook. I quickly discovered my creativity and my ambitious desire to reinvent Canadians’ first meal of the day. I created the breakfast restaurant concept. In the 1980s, families didn’t go out to enjoy breakfast at a restaurant. Special occasions might be celebrated on Sunday at a hotel serving egg dishes, charcuteries, salads and likely a tempting array of desserts. Then there were the neighbourhood diners that opened early to serve eggs, bacon, sausages and ham to workers. Before we came along, no one had seen beautifully cut fruit alongside egg, omelette or crêpe dishes. When we started, no one stuffed their crêpes with fresh strawberries, bananas and other fruit covered in a delicious homemade custard. We rapidly became very popular by doing things differently.

Thanks to my staff, our expertise was transmitted from one restaurant to the next; the cooks from the first restaurant trained the staff at the second location, and so on. Slowly but surely, a large chain of Cora restaurants was born. The more restaurants there were, the more my brain trembled. Would I be up to the challenge? Would I be able to learn fast enough? Every night, every single spare moment I had, I read everything I needed to know. I delved into the biographies of the great builders, those behind McDonald’s, Starbucks, Tim Hortons, Subway and many others. I read the great blue book of franchising, all the monthly magazines published by Harvard Business School and many business newspapers. Hungry for knowledge and expertise, my primary mission was to surround myself with talented and competent people.

I’ve often thought that I became an entrepreneur because a force outside of me decided to make me an entrepreneur. As unbelievable as it may be, it seems that people are often bothered by our efforts. Sometimes it feels like they are there keeping an eye on us, waiting for us to close up shop. As if their neighbour’s failure would absolve them of their own lack of accomplishments. But we must continue, work hard, pray and finally let go. We must give the best of ourselves and believe that it will not be for naught. That’s what I did. Not because I understood all this from the start, but because I had no choice. I persisted and, through hard work, I discovered how much I loved my work. It’s this love for what one does that strengthens resolve. And perseverance is like a constant desire to learn more. Driven by my passion for the restaurateur’s work, I continued to open restaurants until I realized that I was able to teach others how to do it. That’s the very principle of franchising: teaching others your winning formula. I had finally found a way to serve as many customers as possible, as often as possible, in as many places as possible.

I, who thought of myself as a poet, ended up learning the language of numbers. I know that most people think I was lucky, but I was serious and focused. I always believed in kind fairies who took good care of me. I’m proud to have created work for hundreds of people. I enjoy looking back on my wins, and yet, at noon today, I quickly turn off my tablet, grab my notepads and dash out the door. Above, a procession of wild geese crosses the pinkish blue sky. They’re majestic with their grey and white wings, like angels on a southern pilgrimage. Will I also be en route to the final destination one day? Who knows the address of my next life? Who knows how long eternity is? Sitting and watching the wild geese dance, the sun warms me.

Cora
❤️

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