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November 9, 2025

The unforgettable recipe of my success

Early in the story of Cora restaurants, around the time when we had opened our sixth or seventh Quebec restaurant, people from all over the “belle province” began to take notice of us. Families drove kilometres, crossed bridges and lined up at our doors to enjoy a Cora meal.

Expecting a magnificent Taj Mahal of restaurants, these new customers rushed into a delicious cloud of aromas, mingling vanilla, French toast, cinnamon and crêpes. Their wide eyes looked for extravagance, opulently decorated walls, fine cutlery and fancy waitress uniforms. None of that was true. What they did find was a big grin on every face, interjections of delight coming from every table and plates bearing extraordinary looking dishes.

In a space that looked as if it had been patched together by a crew of resourceful teenagers, with the names of dishes in big, attractively drawn letters on the walls, this new restaurant concept gave customers a lot to talk about. Not to mention that we served primarily breakfast dishes, with a small lunch selection for people working nearby. Plus, with an early closing time of 3 p.m. come rain or shine, customers couldn’t dawdle if they wanted to enjoy a meal.

This huge chorus of compliments reached the ears of the Quebec business establishment.
— “Who is this middle-aged woman who’s appeared out of nowhere? Where did this new restaurant concept of only serving breakfast come from? From Europe? The U.S.?”
— “From her own head,” answered the assistant manager of an insurance company to his boss.

I remember him clearly! He was a fine young man, who, one Sunday, bravely made his way across the restaurant, navigating the waitresses zig-zagging between tables and the coffee pots swinging to and fro from the fingers of inexperienced busboys. I was in the kitchen of a newly opened restaurant keeping a watchful eye on operations. My heart, hungry for love, was absorbing every burst of delight emanating from the tables.

— “Mme Cora, here’s my card. We’d like you to share your “recipe for success” with employees at our insurance firm. We’d be pleased to have you—your reputation precedes you.”

That Sunday, after the man greeted me with his hand over his heart, my neurons simply froze, unable to transmit anything to the rest of my body that had been thrown into disorder. Cooking came easy to me. Explaining a recipe to my kitchen staff was child’s play. But speaking in front of a group of people so full of self-assurance that they are capable of selling it was something different altogether. It was as if a lion had just entered my cage. I was terrified. I had never given our success any real thought and certainly had never tried to put it into a “recipe.”

Yet the next day, an angel who knew what my future had in store for me, entered my head and switched my brain back on. The day I had decided to make real crêpes immediately popped into my mind. Crêpes like my mom used to make at home in Gaspésie. I remembered the thick white batter that she poured into a large skillet, the crêpe’s crispness on my tongue, the delicious flavour exploding in my mouth. I’d just realized the secret of my success: a lot of hard work and quality ingredients. The analogy proved to be true, and the knowing angel insisted that I base my recipe for success on my mom’s crêpe recipe.

So here is the famous recipe that has been explained dozens and dozens of times in front of different audiences at schools, universities, businesswomen’s associations, entrepreneur gatherings and large companies. I even managed to bumble my way through an English version of it for a TEDx Talk which you can still watch on YouTube!

In a large bowl of your choosing (a metaphor for a physical space, a vessel containing your business idea):

  • Break a few eggs (symbolizing life and creativity).
  • Pour sufficient milk (representing rigour and unique expertise).
  • Add the ingredient you need the most of in the bowl—flour (representing work, tenacity).
  • Season with a pinch of salt (representing doubt, reflection). A tiny amount keeps you humble and motivated to constantly improve. Be careful though! Too much of it will eat away at your business like a horrible ulcer.
  • The last ingredient, which is also the most important and must be used generously, is you—your devotion, passion and optimism, as well as your entire character.
  • Lovingly mix in your business’ DNA and mission.

There are no measurements in this recipe for success. You are the measuring cup. No strainer to sift the flour (work) or whisk to froth the eggs (life). You must add enough creativity to stand out from others. You must focus on your specialty without allowing yourself to be distracted by others.

Almost from the start, I noticed the burst of delight, as brilliant as an auspicious star, in our customers’ smiles. Courage, tenacity and determination will help your business grow while enthusiasm acts as a divine vessel for your best plans. And when success does finally arrive with silver hair, it too stops to ask itself how it managed to get there. Like I did, it looks for a recipe that explains its accomplishments.

Since that very first morning in May 1987, reinventing the art of breakfast with original dishes that treat people to memorable times has been central to Cora restaurants’ DNA.

Cora

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