Are you a natural business developer? Do you thrive on creating opportunities and building lasting relationships? Join Cora Breakfast and help grow one of Canada's most iconic restaurant brands!
For nearly 40 years, Cora has been bringing smiles to millions of Canadians, one breakfast at a time. With more than 125 restaurants from coast to coast, our success is built on passionate entrepreneurs who share our vision and commitment to excellence.
In this role, you will be much more than a recruiter, you will be a true ambassador for the Cora brand. You will build relationships with aspiring entrepreneurs, identify high-potential franchise opportunities, and guide qualified candidates throughout their journey toward franchise ownership.
Position Summary
Under the supervision of the Franchise Recruitment Director, the Franchise Recruitment Manager plays a key role in supporting the growth of the franchise network by coordinating franchise recruitment activities and executing marketing digital initiatives. This position is responsible for generating leads for the Quebec province and helping the Director of franchise recruitment for all aspects like development materials, coordinating discovery activities, and supporting the development in attracting qualified franchise candidates.
The ideal candidate possesses excellent communication, sales skills and knowledge of digital marketing. In addition, the candidate is available to travel for trade shows, market visits and conventions.
Key Responsibilities
Franchise Recruitment
- Manage the franchise recruitment process for the Quebec province, from finding leads up to the candidate qualification.
- Support the Franchise Recruitment Director in the recruitment process from initial inquiry through candidate qualification.
- Respond promptly to franchise inquiries and maintain ongoing communication with prospective franchisees.
- Update the franchise lead database (CRM), ensuring information is accurate.
- Prepare recruitment presentations and candidate communications.
- Track recruitment activities, maintain recruitment metrics, and prepare regular pipeline reports.
- Assist the Development team with franchise territory research and candidate evaluations, with a particular focus in Quebec.
Development Tools
- Manage digital marketing initiatives designed to attract qualified franchise candidates.
- Maintain and update franchise recruitment content across the corporate website, franchise portals, and digital platforms.
- Manage digital marketing campaigns, social media content, email marketing, and online advertising initiatives related to franchise development.
- Collaborate with external agencies, designers, and marketing partners to produce recruitment materials.
- Assist in organizing
Administrative Support
- Prepare reports, presentations, and recruitment statistics for senior management.
- Maintain organized electronic and physical recruitment files.
- Coordinate contracts, invoices, and vendor communications related to development marketing.
- Support special projects related to franchise growth and network expansion.
- Perform other related duties as assigned.
Qualifications
- French & English, Strong written and verbal communication skills to be able to communicate with prospects.
- College diploma or bachelor’s degree in business development, communications, or a related field or equivalent work experience.
- Minimum of 3-5 years of experience in recruitment coordination, franchise development, or a related role.
- Experience & competencies in digital marketing strategies.
- Business acumen and an entrepreneurial mindset are strong assets.
- Experience within a franchise organization is considered a strong asset.
- Excellent organizational and project coordination skills.
- Proficiency with Microsoft Office 365 and open to new technology to find prospects (AI).
- Experience using CRM systems and digital marketing platforms is an asset.
- Familiarity with social media management and email marketing tools.
- Strong attention to detail and a high level of professionalism.
Key Competencies
- Excellent sales skills
- Relationship building
- Customer service orientation
- Communication and interpersonal skills
- Attention to detail
- Team collaboration
- Adaptability and flexibility
Success Measures
- Growth in qualified franchises leads.
- Timely coordination of recruitment activities.
- Accuracy and completeness of CRM data.
- Effective execution of development campaigns.
- Positive candidate experience throughout the recruitment process.
- Achievement of franchise development objectives.
We offer: An early weekend schedule, a benefit plan, a progressive RRSP/DPSP plan, the possibility of teleworking in hybrid mode according to the policy in place, social activities throughout the year, snacks and access to culinary creations, advantageous statutory holidays, personal leave to take care of you and yours, a day-off for your birthday and a nice family atmosphere!
To be part of the Cora family, you must love food, love to laugh and share, but above all, you must be willing to participate in the development of the company! Come and join us!