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September 1, 2024

Ascending Kilimanjaro

During the 13 years of marriage to the man who desiccated my life, I was forbidden to write and socialize with family, childhood friends or even the few neighbours that made friendly overtures. Back then, I couldn’t even imagine that I’d somehow survive and eventually strike out on my own to reach such great heights in the business world. But since I’m terrified of heights, I’ve never made it a life goal to climb Mt. Kilimanjaro.

This makes me think of Suzan, one of our long-time employees. This brave woman, much braver than I, has been a single mother all her life. We are very similar in many ways, both being audacious and roughly the same age. She also shares my passion for the Cora business. Unlike me, however, she’s clearly not afraid of heights.

On January 6, 2025, as people get back into the post-holiday swing, Suzan and her partner will be climbing Mt. Kilimanjaro. That’s right! It takes my breath away just thinking about it. They'll be climbing to the very top of one of the world's tallest peaks, where “the earth meets the sky” as the locals say.

For this great female adventurer, sports have always occupied a big part of her life. “I love the challenge mainly; the competitive part is much less important.” she tells me. Suzan’s dream of climbing Kilimanjaro is one of the biggest challenges she’s ever taken on.

During our lunches together, Suzan often talks about all the preparation that goes into getting ready: the long hikes of varying elevations and in all kinds of weather conditions; strength training to build muscle; lots of walking; and a variety of cardiovascular exercises. She explains that “the goal is to improve our endurance and cardio capacity, as oxygen becomes increasingly scarce the higher you go.” The climb itself will take 7 days of hard physical effort. The descent is over in just one day.

Wow! Can you believe it? I feel gripped by fear just imagining the height! Twelve months of hard training for a vertical trip that will last less than 10 days! “It’s an adventure of a lifetime for us, and we want to share it with others,” explains Suzan. “I was wondering how we might do this when the idea to organize a fundraiser came to me. We’ll be climbing over 6,000 metres, so we thought we'd raise a dollar for every metre. A total of $6,000. Every penny raised will go directly to Breakfast Club of Canada.”

Suzan and I, and all our employees, understand the financial challenges that many parents face every day. Providing their kids with food is typically one of them. For many families, the first meal of the day is vital. For over 15 years, Cora has partnered with Breakfast Club of Canada to help ensure Canadian kids can thrive and grow up with the belief that they can do anything. Plus, since October 2019, when customers choose the Breakfast for the Club dish from the menu, 50 cents goes to the organization. We also run a number of activities that enable us to make a difference. For example, during our $1 Kids’ menu promotion, every dollar raised directly supports the Club. It's our way of helping children in need realize their full potential – one breakfast at a time.

In Canada, one in three children are at risk of going to school hungry. Their performance and development suffer in a number of ways as a result; a hungry child lacks energy, creativity and concentration. Their ability to learn and behaviour are also impacted. The Club gives children the chance to start each school day with a nutritious meal.

Just like on a quest to summit Kilimanjaro, nothing in life is guaranteed. However, if we put our hearts into it, we can, step by step, most definitely achieve it.

I’ll share more news with you about Suzan and her partner’s trip of a lifetime in the coming months. Until then, I invite you to take part in their adventure by following them on their Facebook page!

Cora
❤️

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